They say that ignorance is bliss… well.. truth is.. by being ignorant, you are actually sabotaging yourself to success. But then again… it also depends on how you see things… because being ignorant to what others say until proven others, is also being the best judge for yourself.
We all, as humans fall into this trap of presupposition… and the more “untrained” you are to see this, the more dangerous it is…
You see, we all have this wall around us that deceive the things we want to see. We think we know, but the fact is that we don’t… and because that presupposition is deeply engraved into our belief system.. sometimes, it is sabotaging your business from greater success.
Here is an interesting plucked I pick from my blog:
Presupposition – All arabs are terrorist (Not True and Totally Absurd)…
So… when you have that belief system built in you, anything else doesn’t matter…
An Arab guy came running to you and shouting in a language you don’t know…
and because you had this pre-assumption built in, you start to have your guard up and shouted back at him…
because of the language barrier and you not responding, he grabs you by the collar and shouted even louder… and.. at this point of time… you, out of anger and fear, hit him and beat him up…
Unknown to you, he is actually telling you that his wife is about to give birth and is in labor pain just a street away… and he is seeking for help…
Unknown to you, he is actually an oil tycoon, with over 5 billion in net worth…
and… you beat him up…
Pretty sad… but… you just lost 5 million dollars worth of thank you gifts… and a chance to be the god-father of a billionaire heir…
Well.. its a funny story but it clearly shows how presupposition can be dangerous when it comes to decision making… so.. when it comes to your business, it is very important… that you ask.
Ask what is it that your market want… ask what is your markets deepest concern, problem, ask what can you do to make their experience better, ask if your product is working for them and if they are happy about it…
For if you presuppose everything else… you will never uncover the hidden gold in your business…
